For most youth, the Internet is all about socializing, and while most of these social interactions are positive, increasing numbers of kids are using the technology to intimidate and harass others – a phenomenon known as cyberbullying.

It’s important to note that there is no single profile of a child who bullies. While some fit the traditional image of someone who is generally aggressive and has poor impulse control, others may be very sensitive to social nuances and are able to use that understanding against their targets.[1]

Research has shown that witnesses to bullying can be just as important as targets or perpetrators in affecting how an incident plays out[1] and may also suffer negative effects that are as bad as or worse than those suffered by the target.[2] In Canada, MediaSmarts’ Young Canadians in a Wired World (YCWW) research on cyberbullying has revealed both good and bad news on this front.

A huge thank you goes out to photographer Philip Rostron of Instil Productions Inc and Ogilvy One for donating their time and energy to this great campaign.